Mellow Mushroom

Mellow Mushroom is a pizza chain of more than 150 locations, known as much for their fun, hippie-inspired culture as for their great food. The MODE team approached the task of revamping their web presence and identity by revering the laid-back persona and sense of individuality afforded to their different locations. We went in a loose, hand-drawn direction that serves as a versatile platform for the brand without stepping on the unique customizations found at individual stores.

Agency: MODE.