YEAH! Burger

YEAH! Burger is a small gourmet burger chain based in Atlanta. In redesigning their website, I was inspired and challenged by elements of the existing brand, including character art by iconic illustrator Tad Carpenter. While these illustrations could not be used in a prominent way in the website, I developed an aesthetic that was harmonious with them and the in-store experience. Central to the site is an extended system of typographic illustrations that communicate the family-friendly and ecologically-responsible mission of the brand.

Agency: MODE.

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I created a new typeface for use on the site, allowing the casual tone and hand-drawn aesthetic to be carried through to more secondary messaging as live text.   Design: Alex Westray Photography: Olivia Rae James Art Direction: Ian Varassi Creativ

I created a new typeface for use on the site, allowing the casual tone and hand-drawn aesthetic to be carried through to more secondary messaging as live text.

 

Design: Alex Westray
Photography: Olivia Rae James
Art Direction: Ian Varassi
Creative Direction: John Pietrafesa

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