YEAH! Burger is a small gourmet burger chain based in Atlanta. In redesigning their website, I was inspired and challenged by elements of the existing brand, including character art by iconic illustrator Tad Carpenter. While these illustrations could not be used in a prominent way in the website, I developed an aesthetic that was harmonious with them and the in-store experience. Central to the site is an extended system of typographic illustrations that communicate the family-friendly and ecologically-responsible mission of the brand.
I created a new typeface for use on the site, allowing the casual tone and hand-drawn aesthetic to be carried through to more secondary messaging as live text.
Design: Alex Westray
Photography: Olivia Rae James
Art Direction: Ian Varassi
Creative Direction: John Pietrafesa