Located in Uptown Charlotte, The Bechtler Museum of Modern Art features work from some of the great European and American artists of the 20th century. The museum itself, designed by Mario Botta, became an instant landmark that called for a restrained and reverent approach when launching the brand, drawing on inspiration from the Bechtler family's Swiss heritage and mid-century design. As part of the MODE team at this early point in my career, I participated in initial brand exploration and helped execute a rollout of materials for the museum's opening and ongoing exhibitions. 

Agency: MODE.

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