Boar's Head

Over years of partnership with the brand, the MODE team has examined and re-imagined every detail of Boar's Head's digital presence, including the hub of Boarshead.com, content strategy, photo and video content, ongoing digital campaigns and social media presence. With an emphasis on high quality content and a restrained typographic approach, we established a classic, premium persona for this 100+ year old brand.

Agency: MODE.

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  The Boar's Head corporate website positions them at the artisanal extreme of the deli category, with a moody and stark food-as-art approach.

 

The Boar's Head corporate website positions them at the artisanal extreme of the deli category, with a moody and stark food-as-art approach.

  Over the course of MODE's relationship with Boar's Head, we have increasingly delved into producing new photo and video content for campaign support, product launches and social media.    Design and Art Direction: Alex Westray, Maxim Vakho

 

Over the course of MODE's relationship with Boar's Head, we have increasingly delved into producing new photo and video content for campaign support, product launches and social media. 

 

Design and Art Direction: Alex Westray, Maxim Vakhovskiy
Creative Direction: John Pietrafesa
Photography: Lisa Adams, Jesse Williams
Videography: Scott Jones

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